CONCEPT-

The soft spun sugar that melts in your mouth. To the eye, cotton candy looks fluffy and unruly, under a microscope it looks more structured with clear lines. These images will help guide the design decisions. The structural makeup of cotton candy will be depicted through a mixture of soft corners and sharp lines. Cotton candy is 70% air, this translates into an airier, lighter design that uses elements such as a pastel color palette and lighter wood stains. Similar to the feeling a kid gets in a candy shop, this design hopes to get Lite Foots clients excited and inspired to shop sustainable.